Visibility and impact of the microcredit and the digital social media: A case study of financial institutions in Ecuador

This study analyses the impact and visibility of financial institutions that promote the microcredit product through digital social media such as Facebook and Twitter in Ecuador. It analyses 70 Ecuadorian financial institutions that according to data from the Ecuadorian Superintendence of Banking an...

• Main Author: Salas Tenesaca, E. (author)
• Other Authors: Espinoza Loayza, V. (author), Puertas Hidalgo, R. (author), Samaniego Namicela, A. (author)
• Format: article
• Published: 2017
• Subjects: Digital social media; Financial institutions; Microcredit; Visibility
• Online Access: http://dspace.utpl.edu.ec/handle/123456789/18714