Impact of TV content in social media. Case study: Ecuador [Impacto de los contenidos televisivos en medios sociales. Caso de estudio: Ecuador]

© 2016 AISTI.The rise of social media represents substantial changes in the configuration of television content in Ecuador. In this scenario concerns arise: How social networks are integrated in different types of content? Is the impact achieved at the hearing is similar in television and social med...

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Bibliographic Details
Main Author: Suing Ruiz, A. (author)
Other Authors: Ortiz Leon, C. (author)
Format: article
Published: 2016
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Online Access:http://dspace.utpl.edu.ec/handle/123456789/18768
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Summary:© 2016 AISTI.The rise of social media represents substantial changes in the configuration of television content in Ecuador. In this scenario concerns arise: How social networks are integrated in different types of content? Is the impact achieved at the hearing is similar in television and social media? The investigation seeks to establish through a quantitative methodology, trends in social media in relation to the content classification made by the Communications Law of Ecuador, to determine the impact of contents in television and social networks.