Medición y Evaluación en Comunicación Estratégica. Caso de Estudio Programa ENES de la SENESCYT.

This study was conducted in the SENESCYT, mainly in the ENES program (National Examination for Higher Education), focused on managing the assessment and measurement of Strategic Communication. The primary objective of the study was to analyze the process of strategic communication planning from a mo...

• Glavni avtor: Bonilla Rodríguez, Miriam del Rocío (author)
• Format: bachelorThesis
• Jezik: spa
• Izdano: 2014
• Teme: Administración pública; Comunicación organizacional; Licenciado en asistencia gerencial y relaciones públicas – Tesis y disertaciones académicas
• Online dostop: http://dspace.utpl.edu.ec/handle/123456789/11236