Análisis cuantitativo de los rasgos de identidad percibidos por los ciudadanos lojanos

With the overall objective of determining the characteristics, social and cultural elements that are assumed to be representative of the identity of Loja. A literature study on the identity, brand and the city was made; gathering information and comparing authors set as primary axis of research, as is the guidance to define and know what is a Brand City. Analyzed and interpreted the information obtained from the survey of 370 city residents Loja to define the social and cultural elements, allowing approve the hypothesis: "there are some features icons and characters Lojanos assume as more representative of the city and that can be integrated into the projection of their cultural identity through a trademark". The results based on 29 survey questions were analyzed quantitatively, allowing meet one of the specific objectives: perform quantitative study to define social and cultural elements Lojanos identified as the most representative of city. Finally conclusions and recommendations were made.

• Main Author: Fierro Cueva, Jehocasta Cecibel (author)
• Format: bachelorThesis
• Language: spa
• Published: 2014
• Subjects: Lojanos; Identidad social; Identidad cultural; Relaciones Públicas – Disertaciones académicas.
• Online Access: http://dspace.utpl.edu.ec/handle/123456789/10491