Análisis cuantitativo de los rasgos de identidad percibidos por los ciudadanos lojanos

With the overall objective of determining the characteristics, social and cultural elements that are assumed to be representative of the identity of Loja. A literature study on the identity, brand and the city was made; gathering information and comparing authors set as primary axis of research, as...

• Glavni avtor: Fierro Cueva, Jehocasta Cecibel (author)
• Format: bachelorThesis
• Jezik: spa
• Izdano: 2014
• Teme: Lojanos; Identidad social; Identidad cultural; Relaciones Públicas – Disertaciones académicas.
• Online dostop: http://dspace.utpl.edu.ec/handle/123456789/10491