Medición y evaluación en comunicación estratégica. Estudio de caso proyecto Recypet de la empresa Enkador.
This work has as title "Strategic Communication Planning", and its general objective is to demonstrate through a case study (2012), that strategic communication planning, including the measurement function and evaluation of results, allow to determine the contribution of the communication...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://dspace.utpl.edu.ec/handle/123456789/11253 |
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