Medición y evaluación en comunicación estratégica, caso de estudio Industrias Ales C.A.

This study has two major purposes: (1) to analyse the Strategic Planning Process in Communication from the perspective of the Measurement and Evaluation Communication Management Bridge Model in the internal communication of Industrias Ales C.A. during the year 2013 and (2) to demonstrate that the st...

• Tác giả chính: Aguirre Clavijo, Michelle Angelina (author)
• Định dạng: bachelorThesis
• Ngôn ngữ: spa
• Được phát hành: 2014
• Những chủ đề: Administración de empresas; Organización empresarial; Comunicación organizacional; Licenciado en asistencia gerencial y relaciones públicas – Tesis y disertaciones académicas
• Truy cập trực tuyến: http://dspace.utpl.edu.ec/handle/123456789/11244