Patronage and sponsorship in the online communication management of Ecuadorian companies for improving visibility in digital social media
The advertising channel through the social media shows a lack of efficiency due to the so called �saturation effect�, which stimulates audiences attention and protects them from advertising impacts. Therefore, advertisers have turned to new ways of communication, such as the action communication bec...
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| Format: | article |
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2017
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| Online Access: | http://dspace.utpl.edu.ec/handle/123456789/18680 |
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