Social media: A new tool for managing innovation in SMEs: Analysis in the service sector in the southern region of Ecuador [Los medios sociales: una nueva herramienta para la gestión de la innovación en las Pymes. Análisis En El Sector Servicios De La Región Sur Del Ecuador]

Today, organizations are called to respond to the growing needs of its customers in a society of constant changes and challenges. This work develops in the southern region of Ecuador, where binationaal commercial trade takes place due to its geographical location and focuses on assessing the innovat...

• Main Author: Zumba Zuñiga, M. (author)
• Other Authors: Torres Pereira, G. (author), Aguilar Campoverde, B. (author)
• Format: article
• Published: 2016
• Subjects: innovation; managment; Small and medium-sized enterprises; social media
• Online Access: http://dspace.utpl.edu.ec/handle/123456789/18756