Customer churn prediction by using support vector machine

Prediction of customer churn is important due to intensive marketing competition. With the purpose of retaining customers, companies apply churn prediction models to determine the customers churn by analyzing their behavior and trying to put effort and money into retaining them. In this thesis, we d...

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Autore principale: Santacruz Nagua, Alfredo Fabian (author)
Natura: bachelorThesis
Lingua:eng
Pubblicazione: 2021
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Accesso online:http://repositorio.yachaytech.edu.ec/handle/123456789/341
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