Customer churn prediction by using support vector machine

Customer churn prediction by using support vector machine

Prediction of customer churn is important due to intensive marketing competition. With the purpose of retaining customers, companies apply churn prediction models to determine the customers churn by analyzing their behavior and trying to put effort and money into retaining them. In this thesis, we d...

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Bibliografiska uppgifter
Huvudupphovsman: Santacruz Nagua, Alfredo Fabian (author)
Materialtyp: bachelorThesis
Språk:eng
Publicerad: 2021
Ämnen:
Predicción de fuga de clientes
Máquinas de vectores de soporte
Kernel
Análisis de datos
Prediction churn
Support Vector Machines
Data analysis
Länkar:http://repositorio.yachaytech.edu.ec/handle/123456789/341
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