Customer churn prediction by using support vector machine

Prediction of customer churn is important due to intensive marketing competition. With the purpose of retaining customers, companies apply churn prediction models to determine the customers churn by analyzing their behavior and trying to put effort and money into retaining them. In this thesis, we d...

• Main Author: Santacruz Nagua, Alfredo Fabian (author)
• Format: bachelorThesis
• Language: eng
• Published: 2021
• Subjects: Predicción de fuga de clientes; Máquinas de vectores de soporte; Kernel; Análisis de datos; Prediction churn; Support Vector Machines; Data analysis
• Online Access: http://repositorio.yachaytech.edu.ec/handle/123456789/341