Customer churn prediction by using support vector machine

Prediction of customer churn is important due to intensive marketing competition. With the purpose of retaining customers, companies apply churn prediction models to determine the customers churn by analyzing their behavior and trying to put effort and money into retaining them. In this thesis, we d...

• Tác giả chính: Santacruz Nagua, Alfredo Fabian (author)
• Định dạng: bachelorThesis
• Ngôn ngữ: eng
• Được phát hành: 2021
• Những chủ đề: Predicción de fuga de clientes; Máquinas de vectores de soporte; Kernel; Análisis de datos; Prediction churn; Support Vector Machines; Data analysis
• Truy cập trực tuyến: http://repositorio.yachaytech.edu.ec/handle/123456789/341