Vargas Hernández, J., Adame Rodríguez, L., & Flores Murguía, R. d. G. (2018). Branding strategy for entry to new markets. An institutional and cultural approach: Bimbo group case.
Chicago Style CitationVargas Hernández, José, Laura Adame Rodríguez, and Raquel de Guadalupe Flores Murguía. Branding Strategy for Entry to New Markets. An Institutional and Cultural Approach: Bimbo Group Case. 2018.
MLA CitationVargas Hernández, José, Laura Adame Rodríguez, and Raquel de Guadalupe Flores Murguía. Branding Strategy for Entry to New Markets. An Institutional and Cultural Approach: Bimbo Group Case. 2018.
Warning: These citations may not always be 100% accurate.