Plan de marketing turístico territorial que fomente el desarrollo sostenible del cantón Chone

The present research aimed at designing a territorial tourism marketing plan to promote the sustainable development in Chone city. For this purpose, three phases were structed: the first one, the situational diagnosis was made, in which the study area was characterized and delimited, the SWOT matrix...

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Bibliographic Details
Main Author: Mera Zambrano, Ángela Valeria (author)
Other Authors: Solórzano Cusme, Danny Paul (author)
Format: bachelorThesis
Language:spa
Published: 2017
Subjects:
Online Access:http://repositorio.espam.edu.ec/handle/42000/690
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