Plan de marketing para el fortalecimiento del ecoturismo en el Humedal La Segua, Cantón Chone.

The main objective of the research was to design a marketing plan that strengthens ecotourism in the Segua wetland in Chone, the research was descriptive with a qualitative approach, in effect three phases were projected: the first focused on the area of study diagnosis. Later the offer was analyzed identifying the potential existing in the area; in relation to the demand, 196 surveys were applied to tourists to know the point of view of the visitor, highlighting their disagreements and interest. In the second, the SWOT matrix was made, highlighting the tourist tract and landscape beauty that the resource presents, the support of public-private institutions, positive elements that will help mitigate flaws such as the minimal practice of eco-tourism, which is why strategies for reorientation are proposed. feasible marketing strategies for the strengthening of ecotourism were determined, aimed at promoting the implementation of tourist signage, strengthening the development of eco-tourism activity, managing projects that compensate to reduce the environmental pollution of the Wetland, develop training according to the adequate management of the soil and natural resources and promote initiatives to the inhabitants to implement restoration and lodging services. The last one includes the structure of the plan for the strengthening of ecotourism in the Wetland, where the mission, vision, objectives, marketing strategies Mix is detailed in which the tourism brand is proposed highlighting the most relevant aspects of it, the action plans, the budget and control strategies and follow-up to the plan.

• Үндсэн зохиолч: Vergara Mendoza, Rosa Marlene (author)
• Формат: bachelorThesis
• Хэл сонгох: spa
• Хэвлэсэн: 2018
• Нөхцлүүд: Turismo; Ecoturismo; Plan de Marketing; Humedal la Segua
• Онлайн хандалт: http://repositorio.espam.edu.ec/handle/42000/944