Estrategias de marketing de los servicios hoteleros por el (COVID-19) en el destino Manta, Manabí, Ecuador

The main objective of this research was to establish post-Covid-19 marketing strategies for the economic reactivation of hotels in Manta city, this being descriptive with a quantitative approach, where 3 phases were developed. In the first place, a situational tourism diagnosis was carried out, whic...

• Հիմնական հեղինակ: Angulo Cervantes, Kimberly Yamileth (author)
• Այլ հեղինակներ: Ortiz Sornoza, Dagner Alexander (author)
• Ձևաչափ: bachelorThesis
• Լեզու: spa
• Հրապարակվել է: 2023
• Խորագրեր: Servicios hoteleros, alojamiento; Estrategias de marketing; Turismo; Crisis sanitaria (COVID-19)
• Առցանց հասանելիություն: http://repositorio.espam.edu.ec/handle/42000/2148