Plan de marketing para el desarrollo turístico de la parroquia Cojimíes provincia de Manabí

This research aimed to develop a marketing plan for tourism development in the Cojimíes parish - province of Manabí. The work was descriptive-exploratory with a mixed approach (qualitative and quantitative). The first phase consisted of the tourist diagnosis using bibliographic review and field visi...

• Glavni avtor: Solórzano Acebo, Stephany Kassandra (author)
• Format: bachelorThesis
• Jezik: spa
• Izdano: 2019
• Teme: Potencialidad turística; Plan de marketing; Promoción turística; Desarrollo sostenible
• Online dostop: http://repositorio.espam.edu.ec/handle/42000/1118