Herramientas de marketing digital para el posicionamiento de la marca “Pastora Sol”

The general objective of the research was to determine the digital marketing tools for the positioning of the “Pastora Sol” brand in the Tosagua canton. The company was characterized, identifying the digital tools used in social networks, and the scope and segment of the target audience was analyzed...

• Hoofdauteur: Barre Zambrano, Carlos Steven (author)
• Andere auteurs: Posligua Moreira, Kleber Alexander (author)
• Formaat: bachelorThesis
• Taal: spa
• Gepubliceerd in: 2024
• Onderwerpen: Marketing digital; Posicionamiento; Chocolates artesanales; Redes sociales
• Online toegang: http://repositorio.espam.edu.ec/handle/42000/2606