Estrategias de marketing digital para la promoción turística de los recursos arquitectónicos patrimoniales de la ciudad de Portoviejo

The present study was carried out in Portoviejo city, Manabí province, with the purpose of establishing digital marketing strategies for the tourist promotion of the patrimonial architectural resources of the city. Its development began with the diagnosis of the current situation in Portoviejo'...

• Huvudupphovsman: Intriago Intriago, Melania Jamileth (author)
• Övriga upphovsmän: Párraga Vargas, Gema Fania (author)
• Materialtyp: bachelorThesis
• Språk: spa
• Publicerad: 2023
• Ämnen: Estrategias de marketing; Marketing digital; Recursos turísticos; Recursos arquitectónicos; Turismo patrimonial
• Länkar: http://repositorio.espam.edu.ec/handle/42000/2100