Evaluación del capital de marca y su influencia en la decisión de compra del consumidor en los supermercados de la ciudad de Calceta

The current research had as its objective the evaluation of brand equity and its influence on the purchase decision of consumers in supermarkets in the city of Calceta, to comply with this research 4 methodological phases were carried out, where the first was carried out with the identification of t...

Бүрэн тодорхойлолт

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолч: Ureta Panchana, Jonathan Darío (author)
Бусад зохиолчид: Vera Basurto, Gema Nicol (author)
Формат: bachelorThesis
Хэл сонгох:spa
Хэвлэсэн: 2021
Нөхцлүүд:
Онлайн хандалт:http://repositorio.espam.edu.ec/handle/42000/1519
Шошгууд: Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!