Segmentación del mercado por motivaciones bajo una oferta emprendedora para el turismo en el Cantón Portoviejo

The present work had as a general objective the segmentation of tourists in relation to the market under an entrepreneurial offer that contributes to tourism in Portoviejo canton. The first phase of the study proposed the development of a diagnosis through bibliographic review, search of official do...

• Yazar: Hidalgo Zambrano, Cindy Paola (author)
• Diğer Yazarlar: Solórzano Olmedo, Melanie Stefania (author)
• Materyal Türü: bachelorThesis
• Dil: spa
• Baskı/Yayın Bilgisi: 2023
• Konular: Segmentación de mercado; Motivaciones turísticas; Estudio de la demanda; Emprendimientos turísticos
• Online Erişim: http://repositorio.espam.edu.ec/handle/42000/2177