Evaluación de la comercialización entre las agencias de viajes y clientes para fomentar la competitividad del destino Manta

The research that was developed was of a mixed type with a descriptive approach, the objective of which was to carry out an evaluation of the marketing between travel agencies and clients in the Manta destination. Three phases were projected: in the first instance it was the characterization of the offer of products and services of the travel agencies, the baseline was established, this allowed to know the current situation of said companies, through the analysis and description of the offer allowed select 9 agencies for the development of the research, an assessment of the processes and services was carried out, so the collection and bibliographic analysis, interviews and SWOT analysis was important. The second phase consisted of evaluating customer perception, the tourist demand of the study area was analyzed, 196 surveys were applied through Google Forms, it was obtained thatthe perception of visitors in relation to the services provided by these companies is good with 57.1%. In the last phase, tourist competitiveness strategies were established; this was strengthened by means of an action plan, which was composed of objectives, strategies, mission, indicators, actions to achieve what was proposed. The purpose of the research is that the AAVV are more competitive so they must use technological innovation, in this way it is achieved that travel agencies correctly use the use of social networks, web pages, programs exclusively for the company, helping the direct marketing of products and services.

• Main Author: Palacios Zambrano, Dayana Melissa (author)
• Other Authors: Zambrano Cedeño, Hugo Francisco (author)
• Format: bachelorThesis
• Language: spa
• Published: 2021
• Subjects: Comercialización; Agencias de Viaje; Destino; Competitividad; Productos y servicios turísticos; Demanda
• Online Access: http://repositorio.espam.edu.ec/handle/42000/1603