Evaluación de la imagen de marca ecológica y su influencia en la decisión de compra de los jabones ecológicos en la ciudad de Portoviejo
The objective of the research was to evaluate the brand image of ecological toilet soaps and its influence on the purchase decision of consumers in Portoviejo city. The descriptive, bibliographical and field study was developed in four stages: (1) the indicators of the variables image of ecological...
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| Format: | masterThesis |
| Language: | spa |
| Published: |
2022
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| Online Access: | http://repositorio.espam.edu.ec/handle/42000/1811 |
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Comunicación e Imagen Corporativa
