Evaluación del marketing digital y su influencia en el capital de marca en restaurantes de la ciudad de Manta

The research work was carried out with the objective of evaluating digital marketing and its influence on the brand capital in restaurants in the city of Manta for the determination of strategies, its development had a methodology based on the types of research: descriptive, bibliographic , field an...

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Bibliographic Details
Main Author: García Cortez, Omar Alexander (author)
Other Authors: Hernández Bravo, Karen Melissa (author)
Format: bachelorThesis
Language:spa
Published: 2023
Subjects:
Online Access:http://repositorio.espam.edu.ec/handle/42000/2182
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