Plan de marketing para fortalecer el posicionamiento del chocolate a nivel nacional de la Corporación Fortaleza del Valle-cantón Bolívar.

The general objective of the research was the design of a marketing plan to strengthen the positioning of chocolate at the national level of the Fortaleza del Valle-Canton Bolívar Corporation, for which a scheme of activities was structured that were developed by means of an organized sequence begin...

• מחבר ראשי: Palma Mendoza, Andrea Yomaira (author)
• מחברים אחרים: Santana Loor, María José (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2018
• נושאים: Marketing; Posicionamiento; Chocolate; Estrategias
• גישה מקוונת: http://repositorio.espam.edu.ec/handle/42000/811