Plan de marketing para reactivar el sector turístico de la ciudad creativa Portoviejo post covid-19

The objective of this research was to design a marketing plan for the reactivation of the tourism sector in Portoviejo canton. In the first phase, the development of the situational diagnosis was carried out to identify the current conditions of the postcovid-19 tourism sector in Portoviejo, in the...

• מחבר ראשי: Rendón Giler, Andrea Lilibeth (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2022
• נושאים: Estudio de Mercado; Pandemia; Turismo; Plan de Marketing; Reactivación
• גישה מקוונת: http://repositorio.espam.edu.ec/handle/42000/1947