Identificación de ventajas competitivas basadas en la innovación en los hoteles de la ciudad de Manta

The research that was developed was of an exploratory nature with a descriptive approach, the purpose was the identification of competitive advantages based on innovation in the hotels of the city of Manta, which consisted of three phases. In the first instance, a situational diagnosis was made wher...

• Κύριος συγγραφέας: Loor Ormaza, Corina Teresa (author)
• Άλλοι συγγραφείς: Molina Rodríguez, Carla Andreina (author)
• Μορφή: bachelorThesis
• Γλώσσα: spa
• Έκδοση: 2022
• Θέματα: Competitividad; Innovación hotelera; Ventajas competitivas; Estrategias
• Διαθέσιμο Online: http://repositorio.espam.edu.ec/handle/42000/1728