Plan de marketing para la reactivación hotelera de Manta, Portoviejo y Pedernales, afectados por el terremoto del 16 de abril en Manabí

This research was carried out to design a marketing plan for the hotel sector in the province of Manabí that was most affected by the earthquake on April 16, 2016. For this end, information on the generalities of the province was raised. Then, the accommodation supply was analyzed in an ex ante- and...

• מחבר ראשי: Guzmán Moreira, José Damián (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2019
• נושאים: Plan de marketing; Sector Hotelero; Reactivación Turística; Terremoto De Ecuador 16 A
• גישה מקוונת: http://repositorio.espam.edu.ec/handle/42000/1027