Plan de mercadeo del dulce de leche en el taller de procesos lácteos de la ESPAM MFL

The present study aimed to develop a marketing plan for sweetened milk of the ESPAM MFL and display the results of the proposal, in order to solve the problem in the Dairy Workshop in the institution. The work was developed in four stages, aiming new markets to expand production and marketing of the...

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Bibliographic Details
Main Author: Moncayo Torres, María Victoria (author)
Other Authors: Zambrano Lasso, Dolores Andrea (author)
Format: bachelorThesis
Language:spa
Published: 2013
Subjects:
Online Access:http://repositorio.espam.edu.ec/handle/42000/393
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