Plan de marketing digital para potencializar el turismo en el cantón Portoviejo

The present investigation had as its main objective the elaboration of a digital marketing plan to potentiate tourism in Portoviejo canton, for this reason a methodology with a mixed approach (Qualitative-Quantitative) was proposed, which consisted of four phases, in the first one A situational diag...

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Autore principale: Zambrano Mera, Omairys Dalena (author)
Altri autori: Zambrano Olalla, Robinson Fabricio (author)
Natura: bachelorThesis
Lingua:spa
Pubblicazione: 2023
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Accesso online:http://repositorio.espam.edu.ec/handle/42000/2104
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