Plan de marketing digital para potencializar el turismo en el cantón Portoviejo

Plan de marketing digital para potencializar el turismo en el cantón Portoviejo

The present investigation had as its main objective the elaboration of a digital marketing plan to potentiate tourism in Portoviejo canton, for this reason a methodology with a mixed approach (Qualitative-Quantitative) was proposed, which consisted of four phases, in the first one A situational diag...

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Bibliographic Details
Main Author: Zambrano Mera, Omairys Dalena (author)
Other Authors: Zambrano Olalla, Robinson Fabricio (author)
Format: bachelorThesis
Language:spa
Published: 2023
Subjects:
Plan de Marketing
Marketing Digital
Promoción turística
Potencialización turística
Online Access:http://repositorio.espam.edu.ec/handle/42000/2104
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http://repositorio.espam.edu.ec/handle/42000/2104

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