Plan de marketing digital para potencializar el turismo en el cantón Portoviejo

The present investigation had as its main objective the elaboration of a digital marketing plan to potentiate tourism in Portoviejo canton, for this reason a methodology with a mixed approach (Qualitative-Quantitative) was proposed, which consisted of four phases, in the first one A situational diag...

• מחבר ראשי: Zambrano Mera, Omairys Dalena (author)
• מחברים אחרים: Zambrano Olalla, Robinson Fabricio (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2023
• נושאים: Plan de Marketing; Marketing Digital; Promoción turística; Potencialización turística
• גישה מקוונת: http://repositorio.espam.edu.ec/handle/42000/2104