Propuesta de un plan de marketing como contribución al incremento de las ventas de la distribuidora fama del cantón Bolívar

The purpose of the research was to propose a Marketing plan as a contribution to the increase in sales of the distribution company "FAMA" in the Bolívar canton, having as objectives the analysis of the internal and external factors of the business, the elaboration of the objectives, strate...

• Auteur principal: Quiroz Zambrano, José Yunior (author)
• Autres auteurs: Moreira Álava, Víctor René (author)
• Format: bachelorThesis
• Langue: spa
• Publié: 2018
• Sujets: Fortalezas; Oportunidades; Marketing
• Accès en ligne: http://repositorio.espam.edu.ec/handle/42000/783