Marketing sensorial y su influencia en la decisión de compra de los consumidores en las cafeterías de hoteles de Manta

Marketing sensorial y su influencia en la decisión de compra de los consumidores en las cafeterías de hoteles de Manta

Nowadays, companies aim to position themselves in the minds of their consumers, seeking new ways to achieve greater profitability. Sensory marketing is one such tool, as it is a necessary and effective strategy for businesses, especially in the restaurant industry. The current research aimed to anal...

Full description

Saved in:
Bibliographic Details
Main Author: Cevallos Cevallos, Sandy Valentina (author)
Other Authors: Solórzano Palma, Christofer Stefano (author)
Format: bachelorThesis
Language:spa
Published: 2024
Subjects:
Marketing sensorial
Decisión de compra
Calidad
Personalidad
Ofertas
Online Access:http://repositorio.espam.edu.ec/handle/42000/2488
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

http://repositorio.espam.edu.ec/handle/42000/2488

Similar Items