Creación de la cafetería temática coffee book

The following grade project look for measure the feasibility of introducing a new brand of Coffee Bar "Coffee- Book" in the Ecuadorian market, starting by Guayaquil city, through studies to know the people’s preferences, which would be our market goal. Coffee-Book will be a different propo...

• Auteur principal: Herrera Moreira, José (author)
• Autres auteurs: Ibarra Triviño, Karen Viviana (author), Otero Ochoa, Gabriela Lisbeth (author), Martín Moreno, Olga (author)
• Format: article
• Langue: spa
• Publié: 2010
• Sujets: CAFÉ; ESCRITORES ECUATORIANOS; AMBIENTE ACOGEDOR; CAFETERÍAS TRADICIONALES; CONSUMIDORES; TARGET; BEBIDAS; POSTRES; INDUSTRIA ALIMENTICIA
• Accès en ligne: http://www.dspace.espol.edu.ec/handle/123456789/11913