Creación de la cafetería temática coffee book
The following grade project look for measure the feasibility of introducing a new brand of Coffee Bar "Coffee- Book" in the Ecuadorian market, starting by Guayaquil city, through studies to know the people’s preferences, which would be our market goal. Coffee-Book will be a different propo...
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| Andre forfattere: | , , |
| Format: | article |
| Sprog: | spa |
| Udgivet: |
2010
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| Fag: | |
| Online adgang: | http://www.dspace.espol.edu.ec/handle/123456789/11913 |
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| Summary: | The following grade project look for measure the feasibility of introducing a new brand of Coffee Bar "Coffee- Book" in the Ecuadorian market, starting by Guayaquil city, through studies to know the people’s preferences, which would be our market goal. Coffee-Book will be a different proposal in comparison to the current coffees because it will offer a warm and friendly atmosphere that will resemble to a home’s living room, where the customers could get enjoy with a good book or simply have a usual friends’ talk accompanied by an excellent and delicious menu as if they were in the comfort of their homes. In addition to the usual services, Coffee-Book will also offers its installations for business purposes such as meeting that could be developed in an environment that combines the informality of a Coffee Bar and the flavor of a good cup of coffee with a high quality service. |
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