Creación de la cafetería temática coffee book

The following grade project look for measure the feasibility of introducing a new brand of Coffee Bar "Coffee- Book" in the Ecuadorian market, starting by Guayaquil city, through studies to know the people’s preferences, which would be our market goal. Coffee-Book will be a different propo...

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Bibliografiske detaljer
Hovedforfatter: Herrera Moreira, José (author)
Andre forfattere: Ibarra Triviño, Karen Viviana (author), Otero Ochoa, Gabriela Lisbeth (author), Martín Moreno, Olga (author)
Format: article
Sprog:spa
Udgivet: 2010
Fag:
Online adgang:http://www.dspace.espol.edu.ec/handle/123456789/11913
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Summary:The following grade project look for measure the feasibility of introducing a new brand of Coffee Bar "Coffee- Book" in the Ecuadorian market, starting by Guayaquil city, through studies to know the people’s preferences, which would be our market goal. Coffee-Book will be a different proposal in comparison to the current coffees because it will offer a warm and friendly atmosphere that will resemble to a home’s living room, where the customers could get enjoy with a good book or simply have a usual friends’ talk accompanied by an excellent and delicious menu as if they were in the comfort of their homes. In addition to the usual services, Coffee-Book will also offers its installations for business purposes such as meeting that could be developed in an environment that combines the informality of a Coffee Bar and the flavor of a good cup of coffee with a high quality service.