Planificación operativa al área de ventas de una empresa dedicada a la fabricación y comercialización de repuestos de caucho en la ciudad de Guayaquil

The present investigation work has like foundation to improve the margins of sales by means of the desing of the Balanced Scorecard focused in the area of sales of the company Cauchos Industriales, in the city of Guayaquil, It is a company dedicated to the production of pieces and self- driven acces...

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Bibliographic Details
Main Author: Alvarado Moncada, Yuli (author)
Other Authors: Padilla Manzano, Patricia (author)
Format: bachelorThesis
Language:spa
Published: 2011
Online Access:http://www.dspace.espol.edu.ec/handle/123456789/14051
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