Proyecto de lanzamiento para un producto realizado a base de morocho denominado “moropack”, en la ciudad de Guayaquil.

Nowadays ecuadorian homes don’t have the tradition of preparing nutritional beverage, in part due to the time and effort that the preparation demands. This fact entails the substitution of these beverages for others more suitable and in accessible presentations. So this need was the kick off of our...

• Glavni avtor: Carvache, Andrea (author)
• Drugi avtorji: Guerrero, Rodolfo (author), Vaca, Gonzalo (author), Tobalina, Constantino (author)
• Format: article
• Jezik: spa
• Izdano: 2009
• Teme: BEBIDA NUTRICIONAL; ENFOQUE MODERNO E INNOVADOR; FACTIBILIDAD; EXPECTATIVAS DEL CONSUMIDOR.
• Online dostop: http://www.dspace.espol.edu.ec/handle/123456789/7884