Proyecto de elaboración del plan de marketing institucional para la escuela superíor politecnica del litoral (ESPOL)

In brief terms, the matter is referred to the execution of an institutional marketing plan for the Superior Polytechnic School ESPOL and all the services that it offers. This project tries to implement a new way of communication in the diverse channels of distribution and offers services for the com...

• Auteur principal: Segarra Vera, Pablo Miguel (author)
• Autres auteurs: Diaz Alvarez, Jorge Antonio (author), Pisco Medina, Francisco Xavier (author), Zurita Erazo, Sonia Analia (author)
• Format: article
• Langue: spa
• Publié: 2009
• Sujets: ESPOL; MARKETING; PUBLICIDAD; CANAL; DISTRIBUCION
• Accès en ligne: http://www.dspace.espol.edu.ec/handle/123456789/4869