Proyecto de implementación de una agencia de publicidad no tradicional en la ciudad de Guayaquil
This project is a summary of a feasibility study with the purpose of start up a Non-traditional advertisement agency in Guayaquil. The Non-traditional advertisement or BTL (Below the line) is a marketing technique that involves the use of different ways of non-massive communication directed to speci...
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| Glavni avtor: | |
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| Drugi avtorji: | , |
| Format: | article |
| Jezik: | spa |
| Izdano: |
2010
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| Teme: | |
| Online dostop: | http://www.dspace.espol.edu.ec/handle/123456789/11914 |
| Oznake: |
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