Proyecto para introducir mediante un plan de marketing estratégico y operativo las galletas coconut en la ciudad de Guayaquil

Proyecto para introducir mediante un plan de marketing estratégico y operativo las galletas coconut en la ciudad de Guayaquil

This project produced a degree of market research and analyzed the degree of acceptance and referral of consumers to this new product (Coconut biscuits produced in traditional way, without chemical preparation) in the city of Guayaquil. In the same way, we applied methods of marketing and promotion...

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Bibliographic Details
Main Author: Castro Arias, Nelly Jael (author)
Other Authors: Cuadrado Idrovo, Carmen Julia (author), Pacheco Rosales, Katiuska Guillermina (author), Maluk Salem, Omar (author)
Format: article
Language:spa
Published: 2009
Subjects:
GALLETA
COCO
MARKETHING
COMERCIALIZACION
PROMOCION
ARTESANAL
Online Access:http://www.dspace.espol.edu.ec/handle/123456789/4909
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http://www.dspace.espol.edu.ec/handle/123456789/4909

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