Plan de desarrollo estratégico para la corporación colorpaint, para lograr el posicionamiento de la marca de pintura automotriz ppg dulon

Ecuadorian automotive market is one of the highly competitive markets in terms of car refinishing products, due to the wide variety of brands currently has motivated the group interested in developing a strategic development plan of the mark DULON PPG with the aim supporting the corporation Colorpai...

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Auteur principal: Abel, Andrade Marazita (author)
Autres auteurs: Mariano, Marazita Villarroel (author), Diana, Neira Vaque (author)
Format: article
Langue:spa
Publié: 2009
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Accès en ligne:http://www.dspace.espol.edu.ec/handle/123456789/4860
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