Plan de desarrollo estratégico para la corporación colorpaint, para lograr el posicionamiento de la marca de pintura automotriz ppg dulon

Ecuadorian automotive market is one of the highly competitive markets in terms of car refinishing products, due to the wide variety of brands currently has motivated the group interested in developing a strategic development plan of the mark DULON PPG with the aim supporting the corporation Colorpai...

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Bibliographic Details
Main Author: Abel, Andrade Marazita (author)
Other Authors: Mariano, Marazita Villarroel (author), Diana, Neira Vaque (author)
Format: article
Language:spa
Published: 2009
Subjects:
Online Access:http://www.dspace.espol.edu.ec/handle/123456789/4860
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