Introducción de una nueva línea de productos para el cuidado personal con valor agregado para la empresa lile s.a.

This project uses advanced techniques of marketing for research a plan for aims to broaden the portfolio of brands specifically for cosmetics products for personal care for women. This new line will be commercialized by Leonisa, (LILE S.A.), a Colombian company that in Ecuador is recognized for sale...

• Autor Principal: Paredes Viteri, Alexandra Irene (author)
• Outros autores: Santelices Bahamonde, Elsa Angelica (author), Naranjo Saltos, Cesar Xavier (author), Bastidas Riofrio, Giovanny (author)
• Formato: article
• Idioma: spa
• Publicado: 2009
• Subjects: PLAN DE MARKETING; PLAN COMUNICACIONAL; RENTABILIDAD; RECUPERACION DE INVERSION
• Acceso en liña: http://www.dspace.espol.edu.ec/handle/123456789/5127