Introducción de una nueva línea de productos para el cuidado personal con valor agregado para la empresa lile s.a.
This project uses advanced techniques of marketing for research a plan for aims to broaden the portfolio of brands specifically for cosmetics products for personal care for women. This new line will be commercialized by Leonisa, (LILE S.A.), a Colombian company that in Ecuador is recognized for sale...
Gorde:
| Egile nagusia: | |
|---|---|
| Beste egile batzuk: | , , |
| Formatua: | article |
| Hizkuntza: | spa |
| Argitaratua: |
2009
|
| Gaiak: | |
| Sarrera elektronikoa: | http://www.dspace.espol.edu.ec/handle/123456789/5127 |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
Etiketa erantsi | Gaia: | This project uses advanced techniques of marketing for research a plan for aims to broaden the portfolio of brands specifically for cosmetics products for personal care for women. This new line will be commercialized by Leonisa, (LILE S.A.), a Colombian company that in Ecuador is recognized for sales lingerie products. We conducted a market research to determine the acceptance of the products and analyze the characteristics of greatest consumer preference to buying one of this products; is developing a communication plan, a strategic marketing plan and operational in order to analyze the competitive environment, profitability and develop the brand value, developing an appropriate strategy for the positioning of ling. Through a financial plan one could to establish sceneries in order to analyze the situation of the company with this project, using financial index, having a bigger quite acceptable profitability to the minimum one attractive of the company, with a short period of recovery. |
|---|