The e-commerce market development of China as the biggest in the world and Alibaba as a successful model of a market platform during the year 2015
In 2013, China became the biggest e-commerce market worldwide, where Alibaba has consolidated itself as the biggest company of the market. This is an exploratory study aimed to present an updated overview of the Chinese e-commerce state, and for this purpose, focused on the year 2015. Through an ind...
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| Format: | bachelorThesis |
| Udgivet: |
2018
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| Online adgang: | https://repositorio.puce.edu.ec/handle/123456789/23543 |
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