Estrategias de neuromarketing para la internacionalización de la marca ZIZI Fashion en Medellin-Colombia
Neuromarketing oversees associating marketing tools and techniques with the neural sciences of consumers and representing a potential exploration in the future of companies. The present study aims to design neuromarketing strategies for the fashion brand ZIZI FASHION in Medellin - Colombia. For the...
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| Format: | bachelorThesis |
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2024
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| Online Access: | https://repositorio.puce.edu.ec/handle/123456789/44556 |
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