Plan de marketing digital para el hotel Acoma, Otavalo, Ecuador, 2025-2026

This research aims to design a Digital Marketing Plan for Hotel Acoma Otavalo, Ecuador, 2025-2026, with the objective of improving its positioning, online visibility, and competitiveness in the local hotel market. First, the state of the art is presented, analyzing documents from various authors to...

• Auteur principal: Pantoja Paredes, Leslye Dayam (author)
• Format: bachelorThesis
• Publié: 2024
• Sujets: marketing digital hotelero, posicionamiento de marca, turismo cultural, experiencia del huésped
• Accès en ligne: https://repositorio.puce.edu.ec/handle/123456789/44520