Diseño de estrategias competitivas para el supermercado 'Viveres', Atuntaqui, Imbabura

The work offers evidence of the research carried out in the Viveres Supermarket, located in Atuntaqui, Imbabura, Ecuador, whose objective was to design competitive strategies. It shows a characterization of the Supermarket's products, services and customers, as well as an analysis of its value...

• Auteur principal: Terán Anrrango, Katherine Maribel (author)
• Format: bachelorThesis
• Publié: 2023
• Sujets: posición competitiva, bajo costo, productos de consumo masivo, víveres
• Accès en ligne: https://repositorio.puce.edu.ec/handle/123456789/43189