The potential effects of Coca-Cola's corporate social responsibility practices on the ecuadorian consumers’ perception

This research seeks to understand the Ecuadorian consumers’ motivators in order to purchase Coca-Cola products and their perspectives on Corporate Social Responsibility (CSR) when purchasing from the brand. The research findings were based on a survey that was conducted to 385 Ecuadorian participant...

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Bibliografski detalji
Glavni autor: Cañas Albán, Sharon Lisseth (author)
Format: bachelorThesis
Izdano: 2018
Teme:
Online pristup:https://repositorio.puce.edu.ec/handle/123456789/23483
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