The potential effects of Coca-Cola's corporate social responsibility practices on the ecuadorian consumers’ perception

This research seeks to understand the Ecuadorian consumers’ motivators in order to purchase Coca-Cola products and their perspectives on Corporate Social Responsibility (CSR) when purchasing from the brand. The research findings were based on a survey that was conducted to 385 Ecuadorian participant...

• Autor principal: Cañas Albán, Sharon Lisseth (author)
• Formato: bachelorThesis
• Publicado: 2018
• Materias: Responsibility; coca-cola; marketing; corporate social responsibility; cause-related marketing; motivators; perceptions; traditional criteria; intergenerational consumption; survey
• Acceso en línea: https://repositorio.puce.edu.ec/handle/123456789/23483